Social media has changed the world as a dynamic tool of international and local communication. Websites like Twitter and Facebook have launched revolutions, changed businesses, and introduced us to new ideas we may never have heard otherwise. But there are different ways to use social media to serve different purposes. A twelve-year-old girl revealing gender biases in an Oklahoma schoolyard will use social media differently than an emerging business based on recycling cardboard boxes and turning them into bicycles. But both can use social media successfully.